For tradies

Social media for tradies, from the photos you already take

You take photos of every job anyway: for the client, for the record, because you're proud of it. Tella turns them into posts that show what you do, so the next customer sees your work before they call.

Why tradies' social media goes quiet

It isn't a lack of material. Every week there's a finished bathroom, a new deck, a switchboard upgrade. It's that writing a post at 7pm after a day on the tools isn't happening. So the Instagram account's last post is from March, and a customer comparing three quotes notices.

How it works for a trade business

  1. Finish the job. Take your usual before and after photos.
  2. Send them to Tella with one line: "Bathroom reno in Brunswick, 2 weeks".
  3. Tella writes the job story: what was done, in your words, with a call to get in touch.
  4. Approve it from your phone.
  5. It's on Instagram, Facebook and LinkedIn, and Tella tells you where it went.

Example

The owner sends

📷📷📷 "Deck done in Doncaster. Merbau, 40 square metres. Free quotes this month"

Tella sends back for approval (demonstration)

40 square metres of merbau, ready for summer. ☀️ Here's our latest deck in Doncaster, from bare ground to the finished boards. Free quotes this month. Send us a message to book yours.

An illustration, not a customer's post. The size, timber, suburb and offer all came from the owner's message.

Posts that work for trades

  • Before and after: the most persuasive thing a tradie can post.
  • On the job: a 20-second clip edited into a reel with captions.
  • Problem solved: "Found this behind the wall. Here's what we did about it."
  • The team: a new apprentice, a new ute, a ticket earned.
  • Seasonal reminders: on a video plan, "time to service your aircon before summer" as a text-to-video.

Built for how tradies work

  • Everything from your phone. No laptop, no scheduling tool, no design app.
  • Approve in seconds: on site, in the van, at smoko.
  • Add your office manager or partner so they can send photos or approve too.
  • Written in plain Australian English, not marketing-speak.

Start with 5 free photo posts, or see plans from $39/month + GST.

Questions

Do I have to be good with social media?

No. If you can send a photo in a text message, you can use Tella. It writes the post, you tap approve, and it goes to your accounts.

Can I post from the job site?

Yes. The Tella app runs on your phone. Send the photos when you pack up, approve the post in the van, done.

Will it mention my prices?

Only if you type them. Tella never makes up a price, a discount or a timeframe. If you want "free quotes" or a suburb mentioned, add it with the photos.

What about customers' homes and privacy?

You choose every photo you send and approve every post before it goes out. Tella drops screenshots and documents automatically, but check photos for house numbers, faces and number plates before sending.