Why hospitality accounts go quiet
Posting the special at 11am means stopping at 11am, which is exactly when you can't. By the time there's a quiet moment, the special's gone. So the account that should show off the food every day ends up posting once a month.
How it fits into service
- Snap it on the pass: the special, the new cake, the brunch board.
- Send it to Tella with the details: "Lamb shoulder, $34, tonight only".
- Tella writes the post in your venue's voice.
- Approve it when you next look at your phone.
- It's on Instagram and Facebook (and TikTok, for videos).
Example
The owner sends
📷 "Fresh sourdough out at 7am"
Tella sends back for approval (demonstration)
Sourdough's out of the oven at 7am. Get in early, it never lasts. 🥖
An illustration, not a customer's post.
Posts that work for cafés and restaurants
- Today's special: one photo, posted before the lunch rush.
- New menu: type the dishes and launch date; on a video plan Tella makes a short video.
- Behind the pass: a clip of plating or pouring, edited into a reel.
- Opening hours and closures: public holidays, private events, late nights.
- The team: a new barista, a chef's new dish, a local supplier.
Made for a busy venue
- Runs from the phone in your apron. Nothing to log in to on a computer.
- Staff can send photos; the owner keeps the final say.
- Prices, times and offers only appear if you typed them.
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