Two kinds of video
Text to video: no presenter, no filming
Type a few lines, like "spring menu launches Friday, three new dishes". Tella writes a short script, and once you approve it, produces a vertical video: voiceover, footage and motion graphics, with large captions burned in so it works with the sound off.
AI avatar: you, on video, in your own voice
During setup, you record a short video. From it, we build your avatar (one or more looks) and a clone of your voice. After that, any script you approve becomes a video of you saying it, straight to camera, without filming again.
How a video is made
- You send the idea in a few lines.
- Tella writes the script, sized to the video's length, from your brand brief.
- Checkpoint 1: you approve the words. Change them as often as you like; nothing is produced yet.
- Tella produces the video, usually in a few minutes, with progress updates while it works.
- Checkpoint 2: you approve the video.
- Published as a reel on Instagram and Facebook, on TikTok and on LinkedIn.
The approved script is spoken word for word. Any figure on screen is one that's in the script, and the script only has figures you gave Tella.
Consent comes first
- Avatars and voices are made only at setup, from a recording by the person they belong to, with their consent.
- One business, one voice. It's pinned to your chosen person and never swapped.
- Tella never picks a stock voice in place of yours.
- We delete your avatar and voice if you ask.
More on this under security and AI use.
Who uses video
Avatar video suits businesses where customers want to see a face before they trust you: real estate agents, mortgage brokers, financial advisers, clinics, coaches and trainers. Text to video suits announcements: menus, events, opening hours, new stock.