How it works

How Tella works

You send what happened. Tella makes the post. You approve it. Tella publishes it. Here's each step, including the parts that happen behind the scenes.

1. Send it

Open the Tella app and send what you've got, the way you'd text a friend: a photo, a few photos of a job, a short video clip, or a couple of lines like "spring menu launches Friday". Add a sentence of context if it helps: who it's for, what's special, what to mention.

Before it writes anything, Tella checks the photos. Screenshots, documents and unusable frames are dropped so they never become a post.

2. Tella makes the post

Depending on what you sent and your plan, Tella makes one of six things:

Captions and scripts come from your brand brief: how your business talks, who it's talking to, and what it never says. Tella won't add a price, date or figure you didn't give it.

3. You approve

The finished post comes back to you in the app, and you get a notification. Approve it, ask for different words, or skip it.

Video has two checkpoints:

  1. The words. Tella shows you the script first. Change it as often as you like; nothing is produced yet.
  2. The video. Once the script is approved, Tella produces the video, then shows it to you before it's posted.

Whatever words you approve are exactly what's published, or exactly what your avatar says.

4. Tella publishes

One approval publishes to every account you've connected: Instagram, Facebook, LinkedIn and TikTok (TikTok takes videos). Photos go out as feed posts and videos as reels. Tella then tells you where each one went, network by network.

Publishing goes through your Buffer account, so Tella never needs your social media passwords. If a network rejects a post, Tella says so and gives you a fresh approve button. It never retries on its own, so a post can't go out twice.

Behind the scenes

  • Setup: on paid plans we build your brand brief with you on a call, connect your accounts and, on video plans, create your avatar and cloned voice from a short recording, with consent.
  • Free trial: you answer three quick questions and Tella reads your website or public social account to learn how you sound.
  • Your team: owners can add staff by email. Everyone sees the same posts.
  • Your allowance: plans include a monthly number of photo posts and minutes of video. Posts that fail don't count.

Questions

Do I need to download an app?

No app store. The Tella app installs straight from the browser on iPhone and Android: open tellasocialbot.com/app, then Add to Home Screen. It also works in any browser on a computer.

How long does a post take?

A photo post usually comes back within a minute or two. A video takes a few minutes after you approve the script, and Tella shows progress while it works.

Can I change what Tella wrote?

Yes. Ask for a rewrite in your own words, for example "make it shorter" or "mention we're open Sunday", as many times as you like before approving.

What happens at setup?

A one-off $750 + GST engagement: a discovery call about your business and customers, your brand brief written up, your accounts connected, your avatar and voice built if you're on a video plan, and Tella tuned on your real photos.