What an AI social media manager actually does
Most small businesses don't struggle for things to post. They struggle for the twenty minutes it takes to turn a photo into a caption, crop it for Instagram, rewrite it for LinkedIn and post it four times. An AI social media manager does that part.
With Tella, the whole job looks like this:
- Something happens in your business. A job is finished, a dish goes on the menu, a customer is looked after.
- You send it to Tella. A photo, a short clip or a few lines, from the Tella app on your phone.
- Tella makes the post. The caption, the video or the edit, written from your brand brief.
- You approve it. Change the words if you like, or skip it. Nothing goes out before this.
- Tella publishes it. To every connected account, and tells you where it went.
What Tella can make
- Photo to post: one photo becomes a captioned post, cropped to the shapes Instagram accepts.
- Job or customer story: your real photos and a few details become a story post about the work.
- Text to video: a few lines become a short vertical video with voiceover and captions. No filming.
- AI avatar video: your script, spoken by your own avatar in your own cloned voice, built once at setup with your consent.
- Video editing: a raw clip from your phone becomes a finished reel with a voiceover and burned-in captions.
Photo posts are on every plan. The video options are on the video plans.
Written in your voice, with nothing invented
During setup we build a brand brief with you: how your business talks, who your customers are, and the things you never want said. Tella writes every caption and script from that brief. On the free trial, Tella reads your website or your public social account to get started.
Tella never adds a price, date, discount or percentage you didn't type. Whatever words you approve are exactly the words published, or exactly what your avatar says.
Where it posts
| Network | What Tella publishes | Good to know |
|---|---|---|
| Feed posts and reels | Needs a Business or Creator account linked to a Facebook Page | |
| Page posts and reels | Posts to a Facebook Page, not a personal profile | |
| Posts with an image or video | Company pages and personal profiles | |
| TikTok | Videos | Use one of Tella's video options; photo posts go to the other networks |
Publishing goes through Buffer, a widely used social media publishing service. You connect each account to Buffer once; Tella posts there when you approve and never sees your social media passwords. One approval sends the post to every connected account, and each one is reported back separately. More on that under security.
How it compares
| Tella | Doing it yourself | A scheduling tool | An agency or freelancer | |
|---|---|---|---|---|
| Who writes the post | Tella, from your brief | You | You | Them |
| Who makes the video | Tella | You | You | Them |
| What you do | Send a photo, tap approve | Everything | Write, design, upload, schedule | Brief them, review, chase |
| Turnaround | Minutes | When you find time | When you find time | Days |
| Strategy, ads, replying to comments | Not included | You | You | Usually included |
A scheduler is a calendar for posts you've already made. Tella makes the posts. If you already pay someone for strategy, Tella takes the routine posting off their plate.
Who it's for
Businesses that make something worth showing every day, but have no one to write and post it: tradies and builders, cafés and restaurants, shops, salons, clinics, gyms, real estate agents, advisers and coaches. If a customer is more likely to trust you after seeing your work, Tella is built for you.
Pricing
Prices are in Australian dollars and exclude GST. There's a one-off $750 setup, where we build your brand brief, connect your accounts and tune Tella on your real photos. Then:
- Image Only, $39/month: 200 image generations; not included.
- Image + Avatar Video, $299/month: 200 image generations; 35 avatar videos (18 min).
- High Volume, $399/month: 300 image generations; 50 avatar videos (26 min).
- Unlimited Generation: quoted individually; runs on your own AI accounts with no monthly ceiling.
Full details are on the pricing page. You can try 5 photo posts free before paying anything.
Made in Melbourne
Tella is built and run by PatrolX Technologies Pty Ltd in Melbourne, Australia, and serves businesses anywhere. Captions are written in Australian English by default, prices are quoted ex GST with GST added at checkout, and support is a WhatsApp message away.